HealthNewsReview.org, based in the University of Minnesota School of Public Health, guides consumers to critically analyze news stories for false information about health care interventions. The group, led by Associate Adjunct Professor Dr. Gary Schwitzer, is offering a new service to review health care news releases prior to being published. Schwitzer hopes the initiative will catch issues before they are disseminated to the general public.
PR professionals can send a draft of their planned news release and three of HealthNewsReview.org’s expert reviewers will examine the release against the same criteria they currently review published news releases.
“Rather than simply offering constructive criticism to writers when they publish, now we are offering limited help before to prevent issues,” said Mr. Schwitzer.
Those interested in the service can email firstname.lastname@example.org.