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ASPPH News

ASPPH News

Several ASPPH Staff Attend and Present at Dreamforce

ASPPH staff attended Dreamforce, Salesforce’s annual user conference hosted in downtown San Francisco, to learn about new Salesforce features, technologies, and to share their experiences with peers. On Thursday, September 27, Mr. Eduardo Ruiz, ASPPH Senior Director of Information Technology, presented Turning Data into Action: leveraging Nonprofit Cloud for Personalized Engagement to an audience of non-profit executives, IT professionals, and Salesforce users. He shared thoughts on membership engagement and value, how ASPPH uses data and visualizations to inform action, and how they can better engage with constituents using marketing automation tools provided by Salesforce.