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Member Research and Reports

Member Research and Reports

BU Study Finds Young Drinkers Make Different Brand Choices than Adults

Youth drinkers do not mimic the alcohol brand choices of adults, suggesting that other factors may be influencing their drinking preferences, according to a new study led by a Boston University School of Public Health researcher. The report, published online by Substance Abuse, is the first study to compare the brand-specific consumption of alcohol between underage youth and adults. The researchers identified several brands that appear to be disproportionally consumed by youth, including: Keystone Light beer, Bacardi malt beverages, Malibu rum, Captain Morgan rum, and Smirnoff malt beverages.