Connect

Member Research and Reports

Member Research and Reports

BU: Twitter Data Shows Who Is Hitting the Gym

Scrolling through Twitter may not be much of a workout, but social media data can tell a lot about how much physical activity different populations are getting, according to a new study led by Boston University School of Public Health (BUSPH) researchers.

The study, published in BMJ Open Sport & Exercise Medicine, used machine learning to find and comb through exercise-related tweets from across the United States, unpacking regional and gender differences in exercise types and intensity levels. By analyzing the language of the tweets, this method was also able to show how different populations feel about different kinds of exercise.

“In most cases, lower-income communities tend to lack access to resources that encourage a healthy lifestyle,” says study senior author Dr. Elaine Nsoesie, assistant professor of global health at BUSPH. “By understanding differences in how people are exercising across different communities, we can design interventions that target the specific needs of those communities.”

In the future, social media and other digital data could help create interventions and policies informed not just by the habits of these communities, but also by what they think of different physical activities, says study lead author Dr. Nina Cesare, a postdoctoral associate in global health at BUSPH. “We believe this work provides a step in the right direction.”

Read more.

Tags: ,