As of January 2014, 90 percent of American adults owned cell phones, according to the Pew Research Center. A texting program can allow public health agencies to communicate with the public efficiently and effectively during emergencies and other time-sensitive conditions.
The University of Washington School of Public Health’s Northwest Center for Public Health Practice (NWCPHP) and Public Health – Seattle & King County (PHSKC) have developed, Texting for Public Health, an interactive, online toolkit for public health agencies interested in starting an in-house texting program.
Based on a multi-year CDC-funded project conducted by Northwest Preparedness and Emergency Response Research Center researchers at NWCPHP and PHSKC, the toolkit covers topics such as: audience research, marketing and messaging strategies, legal issues and security threats, and program planning and evaluation.
Public health officials and professionals of all experience levels, including program managers and communications experts, are invited to explore the toolkit, which is filled with dozens of interactive activities, templates, videos, and other resources.
Learn more and access the toolkit at: http://www.nwcphp.org/training/opportunities/toolkits-guides/texting-for-public-health-toolkit.