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Member Research & Reports

Member Research & Reports

Colorado: Financial Incentives for Women to Quit Smoking During Pregnancy Improve Lives and Saves Millions in Healthcare Costs

A new study from the Colorado School of Public Health at the Anschutz Medical Campus shows a significant reduction in infant morbidity due to incentive-based smoking cessation interventions. The study, published in Public Health Nursing,examines the results of the interventions provided by the Baby & Me Tobacco Free​ program (BMTF) throughout Colorado.

The BMTF intervention includes counseling (based on motivational interviewing) provided throughout the pregnancy and postpartum period, biomonitoring feedback via carbon-monoxide breath testing and financial incentives in the form of diaper vouchers contingent on cessation-status.

Key findings from the study include:

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