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Arizona Live Webinar: Digital Age: Lessons Learned About Persuasive Practices

Friday, November 9, 2018 – 3:00 pm to 4:30 pm. MST (12:00 p.m. – 1:30 p.m. HST)

This webinar is free.

Guest Speaker: Pedro Haro, MPH, Owner and Founder of Social Marketing Hawaii

While all of us communicate on a daily basis, in the sphere of public health, it is sometimes difficult to get our message across, especially when we are looking for behavior change. Social Marketing, the practice of using marketing fundamentals for social good rather than commercial profit, has been researched since the 1970’s. In the age of digital communications, best practice models must adapt for a changing landscape. Stronger, more persuasive communication is needed at all levels for best approaches to our most compelling problems.

Learning Objectives:

  1. Discuss different channels of communication for dissemination for persuasion messages in public health.
  2. Explore how evidence-based findings are translated into public health practices to inform and to persuade changes in opinions, attitudes and/or behaviors.
  3. Review lesson learned with online examples most effective digital communications campaigns.

Continuing Education:  1.5 CE CSAC hrs. and/or 1.5 CE with National Association of Social Workers-Hawaii Chapter and/or 1.5 hr. for CHES/ MCHES, 1.5 CPEUs for RD/RDN/DTR and 1.5 CNEs for nurses.

Registration Link: https://zoom.us/webinar/register/WN_PWDlSHIWQ0aKkjwV4KOXhA

The Western Region Public Health Training Center at the University of Arizona Mel and Enid Zuckerman College of Public Health, provides free training and continuing education to the public health workforce in Region 9 of the Health Resources & Services Administration: Arizona, California, Nevada, Hawaii and the U.S. Associated Pacific Islands. For more information and to review upcoming Webinars and self-paced trainings visit: https://wrphtc.arizona.edu