Manager, Digital Marketing, Liaison International
Social media offers a great opportunity for higher education institutions to connect with their past, present, and future students. However, even those comfortable using social media on a personal level may find it daunting to use for institutional communication. Which platforms should we use? How often should we post? What are we trying to accomplish?
In this webinar, you’ll learn how to build a successful social media and content marketing strategy. Whether your social media program involves one person or a cross-departmental team, we’ll share tools and techniques to help you use those resources efficiently.