Collaboration between cancer control researchers and practitioners is paramount in designing and sustaining effective interventions that are culturally relevant. During our September R2R cyber seminar, a team of four researchers and practitioners will discuss their experiences collaborating on the HAVOC project—an innovative initiative designed to change social norms and reduce tobacco use among young adult “Partiers” (18 – 24) while building support for smoke-free venues through social media, digital engagement, and outreach events at local bars and night clubs.
Tracey Strader, MSW, and Sjonna Paulson, APR, will illustrate their experiences as practitioners working for the Oklahoma Tobacco Settlement Endowment Trust on the HAVOC project. Jeff Jordan, MA, and Pam Ling, MD, MPH, will focus on research strategies used in HAVOC and Free The Night. They will also highlight the collaboration process from their own perspective.
Finally, the team members will illustrate how effective partnerships can lay the groundwork for future endeavors. They will discuss how they are building on the social norm change initiated by HAVOC with a new campaign—Free the Night—that focuses on voluntary policy change and expanding the success to more populations.
The final part of the webinar will be dedicated to Q&A and discussion and will offer an opportunity to engage with the presenters, and also to share your own experiences and thoughts.