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Member Research and Reports

Member Research and Reports

Georgia Southern Examines the Empowerment of Physical Activity through Social Marketing

A collaborative study including Dr. Moya Alfonso and Dr. Ashley Walker, assistant professors of Community Health Behavior and Education at the Jiann-Ping Hsu College of Public Health Georgia Southern University examine the empowerment of physical activity through social marketing. Physical education teachers can champion their profession through marketing the importance of physical activity to children and families in the communities they serve. Social marketing, a consumer-based approach to behavior change, is an excellent choice for physical education teachers who want to ‘sell’ physical activity to their ‘audiences’. This article describes how teachers can apply the concept of social marketing to advocate for what they do.