The Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs (CCP) was awarded a five-year grant from the United States Agency for International Development (USAID)’s mission in Mali to conduct social and behavior change communication and social marketing (SBCC/SM) activities in that country. Grant activity will strengthen Malians’ ability to lead healthy, productive lives by promoting malaria prevention and treatment, good nutrition and hygiene practices as well as reproductive health behaviors like family planning. Pairing social and behavior change communication with social marketing, the initiative will inspire households to acquire healthy behaviors and give them access to life-saving health products.
This new program emphasizes collaboration at every level. The CCP team will work closely with Malian partners to foster communication between couples as well as to build strong mentoring relationships between indigenous NGOs and high-level technical assistance providers. Furthermore, marketing of family planning and other products, as well as new health services, will be tied together with a common branding platform. The project will advocate for the private sector to play an important role in distributing a wide array of products and services as well.
Grant activity includes working closely with a successful Malian NGO to build an independent organization that will lead SBCC and social marketing efforts in Mali after the project is complete.