The Johns Hopkins Center for Communication Programs (CCP), which is based at the Johns Hopkins Bloomberg School of Public Health, will play a crucial role in a new project designed to help strengthen the world’s response to future infectious disease outbreaks.
The READY project is a three-year, $8 million initiative funded by the U.S. Agency for International Development’s Office of U.S. Foreign Disaster Assistance and awarded to a global consortium led by the non-profit Save the Children.
Recent outbreaks of Ebola and Zika have exposed gaps in how governments, donors and aid agencies coordinate and respond to far-reaching disease epidemics around the world.
Particularly in the West Africa Ebola outbreak that began in 2014, it became clear that lack of trust in emergency response efforts and health facilities at the community level likely exacerbated the crisis. At the same time, health officials were hampered in their ability to engage community members to help contain the disease, a critical approach in fighting an outbreak.
CCP’s role in READY will be to help lead the project’s social and behavior change component which will prioritize communications and community engagement.
Other partners in the READY consortium include the Johns Hopkins Center for Humanitarian Health, UK-Med, MERCY Malaysia and the EcoHealth Alliance.