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Member Research & Reports

Member Research & Reports

Johns Hopkins: Consumers Cite Health Concerns, Cost As Reasons They Eat Less Meat

Two out of every three participants in a U.S. consumer survey report that they are eating less of at least one type of meat, according to a study from researchers at the Johns Hopkins Center for a Livable Future based at the Johns Hopkins Bloomberg School of Public Health.

Meat consumption in the U.S. exceeds recommended levels, with significant consequences for public health and the environment. To better understand consumer attitudes and behaviors related to reducing meat consumption, researchers collected survey responses from a nationally-representative sample of 1112 U.S. adults ages 18 and older. The study, conducted in 2015, is thought to be the first of its kind to collect responses from U.S. consumers about the foods they choose to eat instead of meat during meatless meals.

The study was published in the July issue of the journal Public American Nutrition.

“Many Americans continue to have strong preferences for meat, but this survey adds to a growing body of evidence that a significant portion of the population may be purposefully reducing their meat consumption without becoming vegetarian or vegan,” said Dr. Roni Neff, an assistant professor in the Bloomberg School’s department of environmental health and engineering who led the study and directs CLF’s Food System Sustainability & Public Health Program. “We hope our findings will be useful for the development of awareness campaigns and other interventions geared towards helping consumers reduce their meat consumption in a way that is good for their health, their grocery budgets, and the environment.”

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