Dr. Meghan Bridgid Moran, an associate professor in the Johns Hopkins Bloomberg School of Public Health’s department of health, behavior and society, has received a $500,000 grant from the Burroughs Wellcome Fund to study the effects of tobacco marketing on youth to better inform the Food and Drug Administration’s regulation of cigarettes and electronic nicotine delivery systems, also known as e-cigarettes.
Tobacco use remains the leading cause of preventable deaths in the U.S., and tobacco marketing is a major contributor to tobacco use experimentation, initiation, progression to established use, and is also a barrier to cessation.
Dr. Moran and co-investigators Dr. Ryan Kennedy, assistant professor, and Dr. Lisa Lagasse, assistant scientist, both at the Bloomberg School, will document advertising tactics used by cigarette and e-cigarette companies. She will identify which advertising tactics are associated with product appeal among youth. She will also test the extent to which advertising tactics identified in her research contribute to use intentions.
The research will inform U.S. Food and Drug Administration (FDA) regulatory action on tobacco marketing by producing an inventory of tobacco marketing tactics that are particularly appealing to youth. The research can also establish a protocol that can be used in future study to continue monitoring the spectrum of advertising tactics tobacco companies use to appeal to youth.
Dr. Moran studies how communication, such as marketing, affects public health and can best be used to improve health outcomes. Her work has focused on tobacco use and prevention, cannabis advertising, and cancer prevention and control.Tags: Friday Letter Submission, Publish on October 18