Dr. Meghan Bridgid Moran, assistant professor in the Johns Hopkins Bloomberg School of Public Health’s Department of Health, Behavior and Society, has received a two-year $315,415 grant from the National Cancer Institute to study tobacco use among Hispanic adolescents and young adults. The project team, in collaboration with the Campaign for Tobacco-Free Kids and Truth Initiative, will disseminate its findings to stakeholders in the U.S. to support developing tobacco prevention campaigns and efforts to restrict tobacco marketing among Hispanic youth.
Hispanic youth comprise approximately one-quarter of the U.S. youth population and have higher rates of susceptibility to tobacco use. The researchers will use a blend of online discussions, in-person focus groups and content analysis to generate sociocultural maps of tobacco use among Hispanic youth and young adults.
The project will identify cross-cutting psychological, social and cultural influences on tobacco use among Hispanic youth and young adults at risk for tobacco use. The project will also describe the pro-tobacco communications environment to which Hispanic youth are exposed.
Dr. Tesfa Alexander of the Battelle Memorial Institute is a co-principal investigator.
Dr. Moran’s research focuses on health communication, with a focus on tobacco control and cancer communication.Tags: Friday Letter Submission