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Member Research and Reports

Member Research and Reports

Johns Hopkins Finds Current Alcohol Advertising Codes Do Not Protect Consumers

A new report from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health calls into question whether existing federal and voluntary standards for alcohol advertisements curtail potentially damaging content and protect public health. The researchers examined nearly 1,800 different ads for beer, spirits, and alcopops that appeared between 2008-2010 in national magazines, and found that while the ads largely adhered to existing regulations and codes, numerous adherent ads still contained content promoting unhealthy and problematic consumption. Examples include ads showing scantily clad, objectified, and sexualized women, as well as ads associating alcoholic beverages with active lifestyles and weight control. The report is published in the American Journal of Public Health.