The Challenge Initiative — a family planning project led in Nigeria by the Johns Hopkins Center for Communication Programs (CCP) — saw more than 100,000 women adopting modern contraception for the first time in the year ending in June in the 10 Nigerian states where it is active. Over the first three years of The Challenge Initiative, more than half a million women have adopted modern contraception. CCP is based at the Johns Hopkins Bloomberg School of Public Health.
The Initiative — now in its fourth year — trained 1,257 service providers on how to administer long-acting reversible contraception such as intrauterine devices (IUDs) in year three, ran a media campaign whose messages led to a rise in listeners and viewers who see family planning as a social norm, and executed the CCP 72-hour Clinic Makeover in 61 health facilities, leading to a large increase in client visits at the facilities that got new equipment and training.
Built on the achievements of previous efforts to address the reproductive health needs of the urban poor, including the successful CCP-led Nigerian Urban Reproductive Health Initiative, the mandate of The Challenge Initiative is to package these proven interventions and help governments to use them on a broader scale.
The Challenge Initiative is led globally by the Bill & Melinda Gates Institute for Population and Reproductive Health at the Johns Hopkins Bloomberg School of Public Health. It is primarily funded by the Bill & Melinda Gates Foundation with additional investment from Comic Relief, UK, and other donors. The Challenge Initiative also implements programs in India, East Africa, and Francophone West Africa.Friday Letter Submission, Publish on January 10