A new analysis of 12 long-term studies published since 2008 from across the globe finds that young people under the legal drinking age who are more exposed to alcohol marketing appear more likely to start drinking early and also to engage in binge drinking.
A 2008 analysis established a link between exposure to alcohol marketing and drinking behavior in young people. This new systematic review — the first in nearly a decade — identifies 12 additional studies, broadening and strengthening the science in this area. All of the new studies found an association between level of marketing exposure and youth drinking behavior and found that exposure to ads was even more strongly associated with progression to binge drinking than with initiation of alcohol use.
The research was led by the Center on Alcohol Marketing and Youth (CAMY), part of the Johns Hopkins Bloomberg School of Public Health, and published in a special issue of the journal Addiction focused entirely on alcohol marketing and public health.
Binge drinking, defined by the Centers for Disease Control and Prevention as consuming four or more drinks within two hours for women and five or more drinks for men, is associated with a long list of negative public health consequences, including sexual assaults, violence, attempted suicide and illicit drug use.