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Member Research and Reports

Member Research and Reports

Johns Hopkins Study Shows That Global Tobacco Marketing Reaches Five and Six Year Olds

A new study from the Institute for Global Tobacco Control at the Johns Hopkins Bloomberg School of Public Health shows the wide reach of global tobacco marketing. The study, led by Dr. Dina Borzekowski, a public health professor at the University of Maryland, and an adjunct professor at the Bloomberg School, shows that the majority of very young children from certain low- and middle-income countries are familiar with cigarette brands – close to 68 percent of the five- and six year olds were able to identify at least one cigarette logo. This study’s findings suggest that more effective measures are needed to restrict tobacco marketing.  The article, titled “International Reach of Tobacco Marketing among Young Children” is published in the October issue of Pediatrics.