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Member Research and Reports

Member Research and Reports

Johns Hopkins Uses Big Data to Discover when Smokers are Most Likely to Think about Quiting

Forget New Year’s; a study published today in the JAMA Internal Medicine found that Mondays are when smokers are most likely to think about quitting. Researchers from San Diego State University, the Santa Fe Institute, The Monday Campaigns, and the Johns Hopkins Bloomberg School of Public Health monitored global Google search query logs from 2008 to 2012 in English, French, Chinese, Portuguese, Russian, and Spanish for searches related to quitting, such as “help quit smoking,” to examine weekly patterns in smoking cessation contemplations for the first time.