A team of researchers from the Department of Health Promotion, Education, and Behavior (HPEB) and the South Carolina SmartState Technology Center to Promote Healthy Lifestyles at the University of South Carolina Arnold School of Public Health have completed a study on the role of Twitter in response and recovery during and after historic flooding in South Carolina in 2015. They published their findings in the Journal of Public Management and Practice.
“Social media has played an increasing role in the response to emergency situations through information exchange and efforts to promote recovery,” says HPEB professor Dr. Heather Brandt who was co-led the study with HPEB associate professor Dr. Brie Turner-McGrievy. “Understanding more about how social media users share and re-share information is particularly important to help emergency response entities determine best strategies for expanding reach and impact through social media in disseminating accurate and timely emergency messages.”
With this study, the researchers investigated the role of Twitter as a response and recovery strategy before, during, and after historic rainfall and flooding in the Midlands region of the greater Columbia, South Carolina in October 2015. They examined Twitter data from posts containing #SCFlood across four time periods before, during, immediately after, and six months after the historic rainfall and flooding.Friday Letter Submission, Publish on November 29