Ms. Kelley Dennings is making history as the founding president of the Social Marketing Association of North America (SMANA), a membership-based organization spanning the U.S., Canada, Mexico, Central America and the Caribbean.
Previously working at a nonprofit organization in Washington, DC, Ms. Dennings said she was on the hunt for more interaction with other social marketers in the area, so she reached out to the International Social Marketing Association to establish a networking event.
Those events became quarterly meetings, helping to thrust Ms. Dennings into the role of founding president of the newly formed SMANA, a role she will hold for at least a year.
“The international group was hoping for a mid-level association they could start, so I was asked to help build the North American group,” she said.
Ms. Dennings worked with colleagues throughout 2015 and early 2016 to outline the structure and overall goal of SMANA.
“We work to connect practitioners, academics and students within North America to each other to build a stronger legacy and community of practice and disseminate best practices in social marketing,” she said. “We want to advocate for the advancement of social marketing and facilitate opportunities for organizations and stakeholders to learn from each other, and provide assurance that social marketing efforts are scientifically rigorous and informed by practice.”