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Member Research and Reports

Member Research and Reports

Texas A&M Develops Strategic Marketing Plan for Therapy Services in Grimes County

Dr. Bita A. Kash, assistant professor at the Texas A&M Health Science Center School of Rural Public Health, recently had a paper published in Health Marketing Quarterly. The article, “Developing a Strategic Marketing Plan for Physical and Occupational Therapy Services,” resulted from a collaborative project between the Grimes County St. Joseph’s Health Center, the only critical access hospital (CAH) in the county, and Texas A&M School of Rural Public Health’s Master of Health Administration and Master of Public Health degree students in Dr. Kash’s Strategic Healthcare Marketing class.