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Member Research and Reports

Member Research and Reports

UIC Examines Trends in Youth-Focused Food Marketing

The Federal Trade Commission found a decline in food and beverage marketing to children in 2012, but a significant portion (close to 40 percent) of the drop came from savings on toys in fast-food meals, reported Dr. Lisa Powell, professor of health policy and administration at the University of Illinois at Chicago School of Public Health, and colleagues at the American Journal of Preventive Medicine. Although marketing expenditures on TV ads were down overall, TV ad expenditures increased in several areas including, in particular, in the marketing of fast food. Further, the researchers raise concerns that the food and beverage industry has substantially increased its use of digital and online media, often disguising marketing messages as entertainment.