Connect

Member Research and Reports

Member Research and Reports

UIC Study Finds TV Ads Nutritionally Unhealthy for Kids

The nutritional value of food and drinks advertised on children’s television programs is worse than food shown in ads during general air time, according to University of Illinois at Chicago researchers. “We found that less than half of children’s exposure to ads for food and beverage products comes from children’s programming, meaning that a significant portion of exposure is not subject to self-regulation,” said Dr. Lisa Powell, professor of health policy and administration in the UIC School of Public Health and lead author of the study.