ENRICH Carolinas, a project that supports hospitals in improving maternity care practices for mothers and babies, will expand across North and South Carolina thanks to awards from The Duke Endowment totaling $5 million. Run by the Carolina Global Breastfeeding Institute (CGBI), housed in the University of North Carolina Gillings School of Global Public Health, ENRICH Carolinas provides technical assistance and training for hospitals, prenatal clinics and childcare facilities on how to create a friendlier and safer environment for all infants.
The funding will allow the project, now in 19 counties, to expand and support for all hospitals that provide maternity care, resulting in improved health for babies and their mothers for generations to come. This expansion will ensure that no matter where a family delivers in the Carolinas, they will get quality care that supports optimal health outcomes for the birthing parent and their baby in an environment that enables breastfeeding — with a focus on informed decision-making and respect for parental choice.
“Our vision is to ensure every family is provided the support they need to achieve their feeding goals,” said Ms. Catherine Sullivan, CGBI’s director, ENRICH Carolina’s principal investigator, and an assistant professor of maternal and child health at the Gillings School. “This project has the potential to impact 178,000 births every year in the Carolinas.”
Once the best care practices are fully implemented in a hospital, a facility can apply for a prestigious designation called Baby-Friendly. ENRICH Carolinas’ goal is to reach every baby born in the Carolinas, aiming to have 100 percent of the maternity care hospitals and birthing centers in North and South Carolina working to implement the best practices by its fifth year.Friday Letter Submission, Publish on June 21