When asked what is listed in Ms. Kathryn Carpenter and Ms. Emily Newman’s catalog of health communication products and services, Ms. Carpenter’s reply is indicative of what makes the duo’s up-and-coming public health communications agency distinct: “Whatever the client needs to achieve behavioral change.”
“We don’t always know what our clients will need,” says Ms. Newman, “but our unique approach helps us to land on a solution.”
Last semester, UNC-Chapel Hill’s “Innovate Carolina” began following the innovation journey charted by Ms. Carpenter and Ms. Newman, two Master of Public Health students at the University of North Carolina Gillings School of Global Public Health. At Gillings, they recognized the need to reinvent how public health communication can function for the public. From there, they enrolled in Kenan-Flagler Business School’s “Startup UNC” course during the fall 2019 semester with the mission of innovating health communications.
Since participating in the Carolina Challenge Pitch Party in November 2019, the team continued to develop their brand, Newman Carpenter. Newman Carpenter merges health behavior expertise with backgrounds in entertainment, linguistics, design and education.
“That’s our whole foundation — we are a public health agency that does creative work,” says Ms. Carpenter. The agency will serve health organizations via data collection, brand development, content creation and health behavior change strategy.
This year, Newman Carpenter is partnering with the Lineberger Comprehensive Cancer Center to create a vaping prevention website for communities. The site – called Vaping Prevention Resource – will help prevent the dangerous addiction among youth.Friday Letter Submission, Publish on April 03