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Member Research and Reports

Member Research and Reports

WashU Study Looks at Menthol Advertising near Candy in Black Neighborhoods

Retail stores in which menthol-cigarette marketing materials are displayed near candy are more likely to be in census tracts with a higher percent of Black children, according to a study from the Brown School at Washington University in St. Louis. The study is the first to examine the patterns of menthol-specific marketing near candy in predominantly Black neighborhoods. Researchers analyzed tobacco marketing from a random sample of 342 tobacco retailers in the St. Louis area. They found that areas with higher concentrations of Black residents had more retailers with the highest proportion of menthol ads. As the proportion of Black children increased, so did the proportion of menthol marketing near candy.